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Portfolio

Content Management

God's Love We Deliver uses much of Catalytic's product base, including SiteWide CMS® to manage almost every aspect of their site.  Blogs, descriptions of products for sale, user generated content, eCards, events, career opportunities, recipes, press releases, email newsletters and general site content, SiteWide CMS handles it all. Almost everything you see on the pages is served live from our mature and innovative content management system.

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Western CT Visitors Bureau uses our content management system, SiteWide CMS®, to allow prospective visitors the chance to take a digital peek at western CT.  Easily browse or search through lodging, dining, attractions and events.  Review one of the many mapped, guided, virtual tours, print it out or bring it along on your mobile device as you walk through the beautiful streets of western CT.  Or add attractions to your personal itinerary.  Want to share a special location with your friends?  No problem, social sharing is fully enabled.  The proprietors of western CT manage their own entries for both the Litchfield Hills as well as the Fairfield CT travel sites, while the team at the Western CT Visitor Bureau approves updates from one convenient tool.  The simplified work flow gives the team time to update regional information and blog about upcoming events. 

View highlights | Visit Litchfield Hills | Visit Fairfield County

Commerce

Benefit Cosmetics took advantage of Catalytic's expertise in content management, commerce, and sampling to create the Gratis Engine, a configurable tool used to distribute samples of new products to stores and boutiques around the world.  Channel managers get special codes that unlock access to products via a typical e-commerce shopping experience.  Product literature and demo videos are also available through the tool.  The tool enforces a variety of controls to limit the quantities and types of products each manager can order, configurable per channel.

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God's Love We Deliver uses much of Catalytic's product base, including our e-commerce enabled content management system to manage almost every aspect of their site. Product descriptions, inventory, fulfillment, taxes, coupons, ticket sales, donations and order management, SiteWide CMS® handles it all.  Integrated into the major payment engines and customized to share data with Raiser's Edge, SiteWide CMS has helped the team at God's Love We Deliver manage their charitable collections. 

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Sampling

We helped Philips and Sara Lee launch a new brand of single-serve coffee machine using targeted sampling combined with the social multiplier effect.  We first identified candidates who were likely to use the machines in a group context, such as a PTO or church group, using an online survey.  After sending highly qualified candidates machines, we encouraged them to share the experience with members of their group and other friends.  This pool of shared contacts led to new qualified targets, and so on, forming a web of interest and community around the brand.  A series of reports shows candidate responses, retention rates, share rates, and sharing multiplier.

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Time Inc. has run the Country Playlist music sampling site now for several years.  This very simple site lets users sample selected songs assembled into a playlist by the editors at People Magazine.  Here, fulfillment is (conveniently) done through Apple's iTunes store.  The client has a set of web-based admin tools they use to create a new "playlist" each month (so it's totally self-service).  They control the songs in the list, the artwork, and the number of samples to give away.

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Sweepstakes & Contests

We reinforced Mary Kay's focus on direct sales via its Independent Beauty Consultant (IBC) network with this unusual UGC contest that involves a collaboration between users and their IBC's.  Unlike typical UGC contests where consumers post about their experience with products on their own, here each contest entrant is composed of a consumer/IBC pair.  The IBC's help to create the community, as they always have in the offline world, by encouraging users to enter and endorsing those that come on their own.  The site was presented in four localizations in both desktop and mobile versions for maximum user inclusion. 

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The editors of All You, Essence, Health, and Real Simple magazines joined forces to reflect on the recent acts of gun violence in the US. We solicited input from readers around the country both on-site and via social media and brought the best ideas and reactions on a range of topics to this portal.  As with all our UGC sites, a rich admin tool is provided to moderate the entries - only approved items go live to the user-facing site.  Automated tasks scan Twitter for relevant postings and bring them automatically into the admin tools for approval. 

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Reader's Digest brought a local feel to its national marketing strategy with the We Hear You America series of campaigns.  Small towns across the country competed for bragging rights and cash prizes with local lore, current stories, and proposals for how they'd use the prize money.  Users not only contributed content, but also voted on other towns' entries and engaged in a variety of social sharing activities.  Weekly best lists kept interest high until the final winner reveal at the end of each round.  Concurrently, Reader's Digest traveled the nation in a bus, stopping off at many of these towns for special events to further promote the campaign.

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When Sports Illustrated thinks about community building, fantasy sports is an obvious way to go and we've been providing fantasy games to SI in one form or another for 15 years.  The Dan Patrick College Football Challenge is one of several co-branded football games we ran this past season.  Users compete to out pick Dan and each other and earn weekly and season prizes.  Play alone or form a league with your friends, at your desk or on the go with a mobile-optimized version.

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User Generated Content

We reinforced Mary Kay's focus on direct sales via its Independent Beauty Consultant (IBC) network with this unusual UGC contest that involves a collaboration between users and their IBC's.  Unlike typical UGC contests where consumers post about their experience with products on their own, here each contest entrant is composed of a consumer/IBC pair.  The IBC's help to create the community, as they always have in the offline world, by encouraging users to enter and endorsing those that come on their own.  The site was presented in four localizations in both desktop and mobile versions for maximum user inclusion.

View highlights | Visit the live site

The editors of All You, Essence, Health, and Real Simple magazines joined forces to reflect on the recent acts of gun violence in the US. We solicited input from readers around the country both on-site and via social media and brought the best ideas and reactions on a range of topics to this portal.  As with all our UGC sites, a rich admin tool is provided to moderate the entries - only approved items go live to the user-facing site.  Automated tasks scan Twitter for relevant postings and bring them automatically into the admin tools for approval. 

View highlights | Visit the live site

Web Applications

Even though the available options in hosting continues to expand, customer sophistication is keeping pace, making the possibility for self service of complex solutions a reality.  However, to be successful, the range of choices needs to be presented in a structured and manageable way.  We created Logicworks Builder to help hosting customers choose the right infrastructure for their needs.  The tool is dynamically updated with Logicwork's latest hardware offerings, and presents suggested, common configurations designed by experts at Logicworks.  Customers can start with a suggested configuration and customize it, or design their own from scratch, and then save their configurations, or submit them to Logicworks for a quote. 

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